As for why Kylie was chosen? Well, Victoria’s Secret has been keeping up with her milestones.

“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,” Victoria’s Secret chief creative officer Adam Selman explained in a Vogue interview published Oct. 18. “That’s the exact same thing that we do. Like, the show is so big, it’s true entertainment, and I think that she is a great catalyst for that.”

“She’s really created her own culture, which—how many people can say that?” he continued, explaining that the “big idea for the show was fandomonium.”