The old saying goes ‘behind every successful man, there is a woman.’ These women didn’t need men to find their own success.
With the NFL season well underway, some of the biggest stars of the sport rely on support systems they find at home – often including wives and significant others.
But some stars of the gridiron aren’t the only ones to make a name for themselves in a financial sense.
From influencers to athletes, entrepreneurs and musicians, these NFL couples show that success can often go both ways.
Sometimes, for the stars on the football field, a blissful life away from it translates to success on it. But not for everyone.
The Daily Mail has compiled a list of the most powerful women attached to the most-watched sports league in the world.
Taylor Swift and Travis Kelce are one example of a two-headed NFL power couple
Some power couples include two star athletes – like Jonathan Owens and Simone Biles
Others, like Brittany and Patrick Mahomes, have helped to grow their wealth together
10. Olivia Ponton
- Age: 24
- Boyfriend (rumored): Joe Burrow, Quarterback, Cincinnati Bengals
- Net worth: Between $1-6 million
- Source of income: Modeling, influencing
The list begins with Olivia Ponton, a TikTok model and influencer who gained her following from posting workout videos during the COVID-19 pandemic. She has over 10.2 million followers and subscribers across TikTok, Instagram and YouTube.
She used that popularity to launch a modeling career, signing with IMG Models out of high school and featuring in campaigns for the likes of Skims, Calvin Klein and Hugo Boss.
Ponton’s biggest modeling gig came when she was included in the 2022 edition of the Sports Illustrated Swimsuit issue. She has appeared in subsequent editions of the magazine, too.
Beginning in 2024, rumors began circulating that Ponton had begun to date Joe Burrow. The rumors started after Ponton was discovered at the scene of a break-in at Burrow’s home in Anderson Township, Ohio.
It made for a rocky public introduction of their relationship, with Burrow saying: ‘I feel like my privacy has been violated in more ways than one, and way more is already out there than I would want out there and that I care to share.’
Until then, Burrow was believed to be with his college sweetheart Olivia Holzmacher.
But the Bengals quarterback’s private life appears more settled now, and with Ponton’s support he is trying to lead Cincinnati back to the Super Bowl.
Model Olivia Ponton made a name for herself on social media during the COVID pandemic
She since signed for major brands and has been featured in the SI Swimsuit edition in the past
Ponton has been romantically linked to Bengals QB Joe Burrow, but neither has confirmed this
9. Bryonna Burrows
- Age: 29
- Husband: Jalen Hurts, Quarterback, Philadelphia Eagles
- Net worth: Between $4-6 million
- Source of income: Tech sector
From the girlfriend of Burrow, to Mrs Burrows.
In June 2025, Bryonna Burrows married her college sweetheart, Philadelphia Eagles Jalen Hurts, in a private ceremony months after he downed the Kansas City Chiefs in the Super Bowl in New Orleans.
The pair met while they both attended the University of Alabama, when Jalen starred for the Crimson Tide before he transferred to Oklahoma and then embarked on an NFL career that peaked with that victory in Super Bowl LIX.
After graduating from college with a double major in Spanish and political science – and later an MBA – Burrows worked in the tech sector as a consultant with IBM.
She is currently an executive with the company and is a partner in their Artificial Intelligence department.
Out of college, she went to work for IBM – where she is now a partner in their AI unit
She married her college sweetheart, Eagles quarterback Jalen Hurts, in the summer of 2025
8. Normani
- Age: 30
- Fiancé: DK Metcalf, Wide Receiver, Pittsburgh Steelers
- Net worth: $6 million
- Source of income: Music
The Atlanta-born, Texas-raised Normani got her big break in music after she was cut during boot camp on the second season of The X Factor USA.
After her elimination, she was invited back to perform in a group with four other women singers: Ally Brooke, Lauren Jauregui, Dinah Jane and Camila Cabello – who would compete and become known across the world as Fifth Harmony.
The group finished third in that year’s competition but would go on to become one of the most successful girl groups in music history, with a reported 33 million copies sold.
Fifth Harmony split in 2018 for members to pursue personal projects. Normani went on to release her only solo album to date, Dopamine, in June 2024 to critical acclaim.
She has been in a relationship with Steelers star Metcalf since 2022. In March 2025, when he signed with the Steelers, he revealed that the couple were engaged.
Pop star Normani is in the middle of her solo career after rising to fame with Fifth Harmony
Normani released her only solo album to date, Dopamine, in June 2024 to critical acclaim
Normani has been engaged to Pittsburgh Steelers wide receiver DK Metcalf since last spring
7. Olivia Culpo
- Age: 34
- Husband: Christian McCaffrey, Running Back, San Francisco 49ers
- Net worth: Up to $10 million
- Source of income: Modeling, influencing, acting
The Rhode Island native and former Miss USA and Miss Universe Olivia Culpo leveraged her success in pageant competitions into a lucrative career.
After being named Miss Rhode Island USA in 2012, she went on to win the Miss USA pageant before being crowned Miss Universe in a whirlwind 12 months.
The now-34-year-old has gone on to amass a significant social media following on Instagram and YouTube. Culpo has also collaborated with beauty brands like L’Oreal and Kipling and appeared on the cover of the SI Swimsuit issue in 2020. She also makes frequent appearances in films and television.
After previously dating Nick Jonas, she hit it off with McCaffrey in 2019. They were engaged in 2023 and were married in June 2024 in Watch Hill, Rhode Island.
Culpo recently became a mother for the second time – giving birth to a son, Roman Augustus, on September 29. She previously gave birth to a daughter, Colette Annalise, on July 13, 2025.
Rhode Island native Olivia Culpo turned her pageant success into a modeling career
The former Miss Universe has gone on to star in ad campaigns and television shows
Carolina Panthers running back Christian McCaffrey and Culpo on the red carpet for the 2020 NFL Honors
6. Chloe Kim
- Age: 26
- Boyfriend: Myles Garrett, Defensive End, Los Angeles Rams
- Net worth: $10 million
- Source of income: Snowboarding, endorsements
One of the most prolific Winter Olympians in history, Chloe Kim was a snowboarding icon before she even hit her teens.
Kim has widely been regarded as the top female snowboarder in history, winning eight X-Games gold medals in the Super Pipe and taking three FIS Snowboarding World Championship titles for herself.
At the Pyeongchang Winter Olympics in 2018, she won gold in the halfpipe at age 17 – becoming the youngest woman to do so at the time.
She followed that up with gold in Beijing in 2022 before claiming silver in Milan-Cortina after being pipped to the gold by less than two points at the hands of South Korea’s Choi Ga-on.
Since 2025, Kim has been in a relationship with Myles Garrett, who flew out to Italy this winter to cheer her on as she competed in the Olympics. Garrett was also traded from the Cleveland Browns to the Los Angeles Rams this offseason, one of the biggest deals to be made before the 2026 season began.
One of the greatest Winter Olympians, Chloe Kim was a teenage prodigy turned snow queen
Kim has two Olympic gold medals in the halfpipe and countless records to her name
She has been dating Rams defensive superstar Myles Garrett since 2025
5. Brittany Mahomes
- Age: 31
- Husband: Patrick Mahomes, Quarterback, Kansas City Chiefs
- Net worth: $15 million
- Source of income: Sports team ownership, entrepreneurship
A former college soccer star, Brittany Mahomes combined her sporting ability and entrepreneurial spirit to become a co-owner of a professional sports team.
After briefly playing abroad for an Icelandic women’s team, Brittany became a certified fitness trainer. She would go on to build her own workout brand and develop a line of apparel.
Her biggest accomplishment in the business world is being a co-owner and founder of the NWSL’s Kansas City Current. The club built CPKC Stadium, the first stadium purpose-built for a women’s professional sports team, in 2024.
Brittany married Kansas City Chiefs quarterback Patrick, her high school sweetheart, in March of 2022. They have since welcomed three children: daughter Sterling (born February 2021), son Patrick III (born November 2022) and daughter Golden (born January 2025).
She’s also become close to Taylor Swift in recent years, following her relationship with Mahomes’s teammate Travis Kelce. They initially shared the same VIP suite at Chiefs games but appeared to keep their distance a little bit more in the 2024 season – coincidentally around the time Swift endorsed Kamala Harris for the presidency while Mahomes declared her Maga allegiance.
But off the field, Patrick and Brittany go from strength-to-strength. In June 2026, he inked an eight-year, $504million extension to stay in Kansas City and with the team 4-0, early momentum and talk of another Super Bowl appearance is only starting to grow.
Brittany Mahomes was a professional athlete before her football-playing husband
Together with husband Patrick Mahomes, she co-owns a professional women’s soccer team
Brittany is also the mother to the couple’s three children: Sterling, Patrick III and Golden
4. Madison Beer
- Age: 27
- Fiancé: Justin Herbert, Quarterback, Los Angeles Chargers
- Net worth: $18 million
- Source of income: Music
A simple Facebook post which got the attention of Justin Bieber launched Madison Beer to a lucrative music career that began in her teens.
Beer’s cover of ‘At Last’ by Etta James led her to the door of manager Scooter Braun, and she started releasing songs at the age of just 14.
After years of singles and EP releases, her debut studio album dropped in 2021. She has gone on to release two more albums, including January 2026’s Locket – which debuted at No. 10 on the Billboard 200.
Beer went through multiple relationships during her rise in popularity before starting to date Herbert in August 2025.
This summer, in late July, the couple announced their engagement. But unfortunately for Herbert, his engagement bliss has coincided with a brutal downturn in his performances and the Chargers’ results. They are 0-5 after losing to the Denver Broncos on Sunday.
A star since she was a teenager, Madison Beer has been a common name in pop music
Beer has released three full-length albums, including one this year that debuted at No. 10
Over the summer, she announced that she was engaged to Chargers star Justin Herbert
T-2. Hailee Steinfeld
- Age: 29
- Husband: Josh Allen, Quarterback, Buffalo Bills
- Net worth: $25 million
- Source of income: Music, acting, modeling
Coming from a long line of fitness personalities and entertainers, Steinfeld has gone on to be perhaps the most well-known name in her household.
She got her start in acting, beginning at age 10, and would make her breakthrough at the age of 13 starring as Mattie Ross in a remake of the classic Western film True Grit.
Steinfeld has gone on to star in 25 credited films – including the Pitch Perfect series, The Edge of Seventeen and the Academy Award-winning Sinners.
She also has released music, releasing two EPs and nearly two-dozen singles. Additionally, Steinfeld has endorsed various fashion brands such as Miu Miu, Prada and Louis Vuitton.
Steinfeld began dating Allen in May of 2023, going public with their relationship in July of 2024. They were married at the end of May in 2025 and welcomed their daughter, Harper Haize Allen, this past April.
They very much look like the couple who have it all. The only thing missing? A Super Bowl ring for Allen. But after Monday night’s win against the Rams, where Steinfeld was cheering on from the stands, fewer people are betting against the Bills in 2026.
Hailee Steinfeld got her break in acting at the age of 13 and has been in Hollywood ever since
The ‘Sinners’ star has appeared in over two dozen films and branched out into other ventures
Steinfeld recently gave birth to a baby girl she had with former NFL MVP Josh Allen
T-2. Simone Biles
- Age: 29
- Husband: Jonathan Owens, Safety, Indianapolis Colts
- Net worth: $25 million
- Source of income: Gymnastics, endorsements
The greatest gymnast in the history of the sport, Simone Biles has been the face of the Summer Olympics in the US since 2016.
Biles nearly swept the stage that year, winning Gold in the team event, the all-around, the vault and the floor exercise while adding Bronze in the beam.
Her Tokyo Olympics were nearly left un-crowned after she suffered from the ‘twisties’ and experienced concerns over her mental health. But Biles made a comeback in 2024, winning the all-around gold in Paris and taking the top spot in the vault as well.
With five skills named after her, Biles is the most decorated gymnast in the history of the World Championships with 30 medals to her name – 23 of which are gold.
A native of Houston, Biles began dating Jonathan Owens when he was on the Texans. The NFL man attracted some criticism for implying he was more of ‘a catch’ than Olympic great Biles after they got married in 2023.
Speaking of matching with Biles on celebrity dating app Raya, Owens said: ‘She pops up and I’m like, “Let me see who this is.” I had never really paid attention to gymnastics, so it piqued my curiosity. I always say the men are the catch.’
Biles dismissed the backlash and has been a loyal supporter of her husband, becoming a fixture on the sidelines during his time at the Green Bay Packers, Chicago Bears and currently, the Indianapolis Colts.
Simone Biles is one of the most decorated and accomplished Olympians in history
The biggest star in gymnastics, Biles has more World Championship golds than anyone
She’s been spotted on sidelines in custom gear to support Colts husband Jonathan Owens
1. Taylor Swift
- Age: 36
- Husband: Travis Kelce, Tight End, Kansas City Chiefs
- Net worth: Over $2 billion
- Source of income: Music
The most popular musician in the world, it should come as no surprise that Swift is at the top of the list.
One of the highest-selling musicians in history and the highest-grossing live music artist of all time, the 36-year-old Pennsylvania native is perhaps the most followed pop star on the planet.
She is by far the richest female artist in the history of recorded music, with an army of fans, the ‘Swifties’ – who helped her gross over $2.1 billion just from her Eras Tour alone.
After dating for nearly three years, Swift tied the knot with her now-husband Travis Kelce in one of the most highly anticipated pop-culture weddings of the millennium.
Their private ceremony at Madison Square Garden drew A-list celebrities from across the worlds of music, entertainment and sports.
It shouldn’t be a surprise that Taylor Swift, the world’s biggest pop star, tops our list
This summer, her ‘Love Story’ with Travis Kelce was complete when they got married in NYC
