Cryptocurrency media company Cointelegraph, famous for its use of cartoon-like characterizations to illustrate the news, is looking for a buyer, according to a person familiar with the matter.

The amount of money the crypto media firm has been shopping itself for was not revealed by the source, who spoke on the condition of anonymity as the matter is private.

A prolonged period of depressed, flat crypto prices had led user attention to shift away from crypto news, adversely affecting several digital asset newsrooms.

Additionally, Cointelegraph’s fortunes were heavily impacted by Google. The crypto news outlet suffered about an 80% drop in organic traffic after Google issued a manual penalty in October 2025, causing its website to disappear from Google’s search results. Prior to that, the media company’s website was compromised by a front-end exploit in June of last year.

The website had more than 12 million monthly visits in December of 2024, according to Similarweb data. As of Sept. 1, the data show monthly traffic is just above 700,000.