A fresh wave of merchants has joined Rakuten this month, including an eclectic mix that spans skin care, supplements, travel, home goods, tech gadgets and a few categories you probably didn’t expect to see on the same list. Whether you’re shopping for a scent diffuser, a river cruise or a 3D printer, there’s a good chance something below is worth a look. 

Here’s every new merchant that joined Rakuten this month.

AromaTech

AromaTech designs professional-grade scent-diffusion systems for both home and commercial use, offering machines that disperse fragrance oils throughout a space without the mess or heat of candles. Its product lineup ranges from compact home diffusers to larger commercial units designed for retail stores, offices and hospitality spaces, paired with a wide selection of proprietary fragrance oils.

Holy Pals

Holy Pals offers faith-inspired pet products designed to bring a sense of comfort and blessing to pet owners and their animals. Its lineup includes pet bandanas, blessing kits and accessories designed around the idea that pets are a meaningful part of a family’s spiritual life.

Folly

Folly makes hair-growth gummies formulated with a concentrated blend of vitamins, minerals and botanical extracts designed to support thicker, stronger hair. Its microencapsulation approach is built to deliver nutrients more directly to the hair follicle, and the brand markets its formula as particularly relevant for postpartum hair changes, hormonal shifts and shedding related to GLP-1 medication use.

Supply

Supply makes precision single-blade razors and shaving accessories designed around a philosophy that fewer, sharper blades produce a better shave with less irritation. Its product lineup includes razors, blades, shaving cream and after-care products aimed at shavers who want a more deliberate, old-school approach to grooming.

Force of Nature Meats

Force of Nature Meats sources meat from regenerative farms that prioritize soil health, biodiversity and animal welfare over conventional industrial farming practices. Its product lineup includes beef, chicken, pork and other proteins raised using regenerative agricultural methods, delivered directly to customers who want to know more about where their food comes from.

Bruce Bolt

Bruce Bolt makes premium batting gloves and baseball accessories designed for serious players who want performance-driven grip and durability. Its gloves have built a following among competitive youth, college and professional players, and the brand’s product lineup extends into batting practice gear and related baseball accessories.

Flaunt

Flaunt designs Square phone cases with cushioned corners and edges built for a distinctive look along with added drop protection. Its catalog includes cases for the latest iPhone and Galaxy models, along with matching accessories like tote bags and MagSafe-compatible battery packs, and the brand has built a following among fashion-forward phone case shoppers.

Mint Mobile 5G Home MINTernet

Mint Mobile’s 5G Home Internet service, branded MINTernet, offers home internet delivered over Mint Mobile’s wireless network as a straightforward alternative to traditional cable or fiber internet providers. It’s built around the same no-frills, value-focused positioning that Mint Mobile is known for in wireless phone plans.

Greater Goods

Greater Goods designs home and kitchen tools, including kitchen scales, bathroom scales and small wellness gadgets, with a mission tied to giving back, contributing a portion of each purchase to charitable causes. Its products focus on clean, functional design paired with the brand’s social impact model.

ZBiotics Company

ZBiotics makes the world’s first genetically engineered probiotic drink, designed to be taken before drinking alcohol to help break down the byproduct responsible for rough mornings after. Its flagship Pre-Alcohol Probiotic Drink has developed a devoted following among people who want to enjoy a night out without paying for it the next day.

MetaBiotics

MetaBiotics makes gut health supplements built around Akkermansia MucT, a patented, pasteurized postbiotic strain studied for more than two decades at Wageningen University in the Netherlands. Its lineup includes Metabolic Strength, designed for foundational metabolic and gut barrier support, and Weight Manager, formulated with EGCG, chromium and green tea to support weight maintenance after weight loss.

Bagsmart

Bagsmart specializes in travel organization products such as packing cubes, toiletry bags, cable organizers and luggage accessories, all designed to make packing and staying organized on the road easier. Its products are known for thoughtful compartment design and durable materials at accessible price points.

Hbada

Hbada designs ergonomic office furniture, including office chairs and desks built around comfort and support for long work sessions. Its product lineup spans budget-friendly task chairs through more feature-rich ergonomic models with adjustable lumbar support and armrests.

Huha

Huha makes underwear and loungewear designed around breathable, moisture-wicking fabrics and a size-inclusive approach to fit. Its product lineup covers everyday essentials for multiple body types, with a brand identity built around comfort, sustainability and body positivity.

Globus

Globus is a guided tour operator that offers escorted vacation packages across dozens of countries, combining transportation, accommodations, guided sightseeing and many meals into a single planned itinerary. Its tours span Europe, Asia, Latin America, Africa and beyond, appealing to travelers who want the details handled for them.

Avalon Waterways

Avalon Waterways operates river cruises through Europe, Southeast Asia and beyond, known for its Suite Ships that feature the Panorama Suite design with floor-to-ceiling windows that open into a private balcony. Its cruises combine scenic river travel with guided excursions in the ports and cities along each itinerary.

X-Sense

X-Sense manufactures home safety devices, including smoke detectors, carbon monoxide detectors and smart-home security sensors designed to protect households from fire and gas hazards. Its product lineup spans stand-alone detectors through interconnected smart systems that can alert homeowners remotely through a mobile app.

Curlsmith

Curlsmith formulates hair-care products specifically for curly, coily and wavy hair textures, with a focus on hydration, definition and reducing frizz through clean, curl-specific ingredients. Its product lineup spans cleansers, stylers, treatments and tools designed around the unique needs of textured hair.

Drybar

Drybar is a blowout-focused hair-care brand and salon chain built around the idea that a great blowout deserves its own dedicated space, separate from cuts and color. Its product lineup includes styling tools, shampoos, conditioners and styling products designed to help customers recreate a salon-quality blowout at home.

Palm Angels

Palm Angels is a Milan-based fashion label that blends streetwear influences with skate and Los Angeles beach culture, known for its distinctive graphic branding and elevated casualwear. Its collections span clothing, footwear and accessories for men and women with a bold, recognizable aesthetic.

Elm Biosciences

Elm Biosciences develops science-backed supplements focused on cellular health and longevity, formulated with ingredients studied for their role in supporting the body’s natural repair and aging processes. Its product lineup is built around the growing consumer interest in longevity-focused wellness.

Neon Signs Now

Neon Signs Now designs and manufactures custom LED neon signs for homes, businesses and events, offering personalized text, logos and designs in a wide range of colors and sizes. Its signs use modern LED neon-flex technology, which is more durable and energy-efficient than traditional glass neon.

eufyMake

eufyMake, part of the Anker family of brands, makes innovative printing and crafting devices, including its UV printer designed to print directly onto a wide range of surfaces and materials for personalized gifts and creative projects. Its products are aimed at makers, small-business owners and hobbyists who want professional-quality printing without commercial-grade equipment.

Jiyu

Jiyu is a Korean skin-care brand formulated and manufactured at certified facilities in South Korea, built around the concept of skin longevity powered by K-beauty science. Its product lineup includes polish pads, toner pads and an NAD+ moisturizing cream, with a multi-acid clarifying system and calming botanical ingredients designed to brighten and refine skin texture.

TeeBoxx

TeeBoxx offers golf storage and organization solutions, including lockable golf cabinets designed to store clubs, balls and gear safely and neatly at home or in a garage. Its products are built for golfers who want their equipment organized and protected between rounds.

Chella

Chella specializes in brow and eye beauty products, including brow gels, tinted brow enhancers and eye-area cosmetics formulated to define and enhance natural brow shape. Its product lineup is built around clean, easy-to-use formulas for everyday brow maintenance.

Costa Nova

Costa Nova is a Portuguese tableware brand that makes stoneware, dinnerware, serveware and accessories known for their handcrafted look and durable, oven- and dishwasher-safe construction. Its collections span a wide range of colors and styles suited to both everyday use and entertaining.

Davis Instruments

Davis Instruments manufactures precision weather-monitoring equipment, including home weather stations, rain gauges and wind instruments used by hobbyists, farmers and professional meteorologists alike. Its Vantage Pro2 weather station line is widely regarded as an industry standard for accurate, reliable home weather tracking.

IT Luggage

IT Luggage designs lightweight suitcases and travel bags built around the idea that quality luggage shouldn’t be heavy or expensive. Its collections span hard-shell and soft-shell suitcases, carry-ons and travel accessories in a wide range of colors and styles.

Elegoo

Elegoo manufactures 3D printers and 3D printing supplies, including resin and filament printers popular among hobbyists, educators and small-scale manufacturers. Its product lineup spans entry-level printers for beginners through higher-precision resin printers used for detailed miniatures and prototyping.

EviDenS de Beauté

EviDenS de Beauté is a Japanese luxury skin-care brand built around advanced antiaging formulas and meticulously engineered application tools, including its signature facial roller devices. Its products are developed with cosmetic surgeons and dermatologists, positioning the brand at the premium end of the beauty and skin-care category.

Stack Rakuten Cash Back at Every New Store

The best part about a new merchant joining Rakuten: You can start earning Cash Back on eligible purchases from day one. That Cash Back runs alongside whatever else the store is already offering, whether it’s a welcome discount, a seasonal sale, a loyalty reward, or a coupon or promo code. Both apply to the same purchase.

And the Rakuten browser extension makes it all seamless. When you land on a participating store’s page, it activates Cash Back, checks for any available verified coupon codes and applies the best one at checkout. And it all happens in the background while you shop.

New stores are a good excuse to try something you may not have considered otherwise. Whether it’s a curl-specific shampoo, a custom neon sign or a river cruise you’ve been eyeing, check Rakuten before you buy anything this month.