PBZ OTC is the first new topical antihistamine in half a century and this innovative medicine cabinet staple is launching to provide fast, safe and effective relief from the pain and discomfort associated with itching onset by insect bites, poison ivy, sunburn, and more.

The family-friendly itch relief solution is suitable for ages two and up, and it sets itself apart from other topical antihistamines by being safe to use alongside oral allergy medications such as Benadryl. PBZ OTC is a gentle, steroid-free formula that manages itching without limiting options for families, all while being non-greasy, quick to absorb and easy to take on the go without worry of side effects like drowsiness.

In the Immediate Relief Category, PBZ OTC was been named Product of the Year 2025.