Good Good boss Matt Kendrick launched a blistering late-night attack on Callaway as the scandal engulfing golf escalated once more.

Good Good – a popular YouTube channel that has morphed into a booming business empire – has been under fire after posting a Callaway advertisement that showed co-founder Garrett Clark shoving a female golfer to the ground, before standing over her and shouting in her face. 

Both Good Good and Callaway have issued groveling apologies for the now-deleted social media clip but the fallout has continued over recent days.

On Thursday, it emerged that Callaway had cut ties with Good Good ‘effective immediately,’ with the brand releasing a lengthy statement and vowing to commit ‘$1million to support organizations working to prevent violence against women, provide resources to survivors, and advance education and awareness efforts.’

Hours later, Good Good decided to ‘step away’ as the sponsor of a PGA Tour event in November. The Golf Channel, meanwhile, has official cancelled their upcoming reality TV show.

Then in the early hours of Friday morning, Kendrick dusted off an old social media account to attack Callaway and even suggest Good Good could take legal action following their split.

Good Good boss Matt Kendrick launched a blistering late-night attack on Callaway on X

Good Good’s controversial Callaway advert has caused an almighty mess for the brand 

The popular golf social media brand has seen backlash from fans and sponsors over the ad 

‘Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it,’ Kendrick posted at 3:38 a.m. ET. 

When it was put to the co-founder and CEO that Good Good should ‘sue Callaway for every single penny they’re owed plus damages,’ he responded: ‘Not opposed.’ 

Kendrick also told one social media user that he was ‘down to boycott @CallawayGolf’ and said he ‘agreed’ that the golf giant had set up his brand.

But the CEO did admit that Good Good had ‘made a terrible ad,’ adding: ‘We apologize for that.’

Kendrick appeared to have deleted some of the social media posts by Friday morning but he continued to reply to messages about the controversial commercial. Kendrick did not respond to several requests from the Daily Mail to confirm that he had written the posts.

The full-60 second ad – for the Good Good-branded Callaway Quantum driver – was supposed to be a spoof of the popular horror movie ‘Obsession.’

But the opening of the advertisement shows Clark rushing over and body-checking Good Good member Alexis Miestowski as she reached for the golf club.

As Miestowski lay flat on her back on the ground, Clark is seen standing over before angrily saying: ‘Do not touch my new driver.’

The Golf Channel has now completely scrapped its upcoming Good Good reality TV show

The rest of the ad shows other members of the content team somehow becoming possessed by the golf club before the video ends.

In a video released following the backlash, Clark apologized and even called the commercial the ‘worst ad known to man.’ 

Earlier this week, meanwhile, Kendrick told the Wall Street Journal: ‘We fully own that we did make a mistake … As the CEO of the company, the buck stops with me and we should have had better processes in place.’ 

He added: ‘Obviously the execution missed the mark and didn’t come across the way that we wanted to, and in no way were we trying to make light of or support violence. But it came across that way, and that’s our fault.’

But the apologies have not prevented Good Good’s empire from crumbling. 

The Golf Channel announced that the upcoming show, ‘Good Good x Big Break,’ has been canceled – just 24 hours after initially announcing that it was only pushing back the release by a week.

The decision to delay the release came after an unnamed sponsor – believed to be Golf Magic – asked for its branding to be removed from the show. But The Golf Channel has now made the decision to scrap the show altogether.

Big Break is golf’s version of a reality TV show, pitting 12 aspiring golfers against each other in a series of unusual challenges, with players eliminated each week until only one winner remains.

Garrett Clark posted his own apology video after the disastrous Callaway advert was pulled

It ran for 23 seasons from 2003 to 2015 before being canceled, but was set to make its big return this year in a partnership with Good Good. The show was due to be hosted by professional golfer and model Blair O’Neal and TV host Wells Adam.

The winner of the 2026 reboot was due to receive an exemption into the PGA Tour’s Good Good Championship in November – but the Good Good branding has now been pulled from that event. 

‘The PGA TOUR has been informed of Good Good Golf’s decision to step away as sponsor of the event in Austin, Texas, this fall,’ a statement read.

On the PGA Tour’s website, the event is now titled the Austin Championship, with no sign of Good Good as the tour evaluates its ongoing partnership with the YouTubers.