The next generation of makeup lovers is savvy, demanding, and holds beauty products to a high standard. They expect more than just great color—they want formulas that do double duty. As a result, brands are stepping up, infusing their makeup with skincare ingredients to meet these high expectations. And it’s not just Gen Z catching on—no matter your age, it’s becoming clear why makeup should offer more than just pigment, fueling the demand for skincare-infused products even further.
What started with a little hyaluronic acid in tinted moisturizers has evolved into a full-blown movement. Brands are loading up their ingredient lists with serious skincare benefits, and at this rate, it won’t be long before ‘skincare makeup’ simply becomes ‘makeup’—with most color products doing just as much for your skin as they do for your look.
We might be getting close to a world where you can skip your skincare routine and go straight to applying makeup—without sacrificing any of the benefits. But until that day comes, here are seven standout products that are leading the way:
7 Skincare-Infused Makeup Products We Love
Naked Sundays BeautyScreen SPF50 Peptide Foundation Tint

What You Get: A true powerhouse that does it all, this buildable foundation evens out the skin, provides broad spectrum UVA/UVB SPF 50 protection from the sun, as well as blue light protection, and is packed with ingredients like peptides, allantoin, squalane, niacinamide and bisabolol. What do they do, you ask? Stimulate collagen, reduce redness, support skin barrier health, soothe the skin and boost hydration.
Price: $38 at Amazon
Caliray Blurry Blush Pore Minimizing Cream Blush

What You Get: Available in five flattering colors, this cream-to-powder blush gives you a perfect diffused pop of color in a buildable formula. Made with copper peptides, niacinamide and kaolin clay, it also works to boost hydration, reduce the appearance of pores, calm redness, improve texture and keep skin oil-free.
Price: $25 at Sephora
Versed Skin Solution Serum Concealer

What You Get: In ‘you have to feel it to believe it’ news, this lightweight, creamy concealer feels like an eye cream when you apply it and also happens to be infused with caffeine to depuff your undereyes and help reduce dark circles, and kojic acid, which brightens. So it works like an eye cream, too! Plus, it blends easily, delivers medium coverage and is great for maturing skin, because it doesn’t settle into lines.
Price: $14.99 at Target
Well People Bio Bronzing Priming Serum

What You Get: We’ve found the perfect primer for this time of year when your skin hasn’t seen the sun in months, and you’re ready to start amping up your bronze. Apply it under makeup to prep your skin for a flawless makeup application that lasts all day, but don’t say we didn’t warn you if you love the look of your healthy bronze so much you don’t even reach for your makeup! And then of course there’s the aloe juice and quinoa-derived peptides that hydrate, soothe and protect your skin.
Price: $20 (orig. $25) at Amazon
cocokind Ceremide Lip Blur Balm

What You Get: This nourishing lip balm offers all the hydration you want from a lip balm and a light wash of glossy color (in five different shades), but goes the extra mile with ceramides, that lock in hydration and protect the lip’s natural barrier, peptides that smooth fine lines, glycerin that offers deep hydration and smooths the skin and Kiss Me Kick flower to protect from environmental damage.
Price: $12 at Cocokind
Kosas Cloud Set Baked Setting & Smoothing Powder

What You Get: If you’re looking for the flawless-looking complexion that setting powder can offer, why not get a powder that actually works to give you a flawless complexion? This talc-free formula brightens and blurs the skin while bamboo stem extract reduces shine, passionfruit leaf extract smooths and firms and peony extract minimizes the appearance of pores.
Price: $36 at Sephora
C&D Flexi Wand Lash Growth Mascara

What You Get: Who among us doesn’t want longer, fuller lashes, and also hasn’t worked to find the best, most affordable lash growth serum on the market? This water-resistant tubing mascara is infused with a lash growth serum, so you’re actually helping your lashes grow while you wear your makeup. The brush is also adjustable, so you can customize it to your eye shape and even for the variation between your top and bottom lashes. Longer, fuller lashes as a result of applying your mascara? Who among us isn’t wowed.
Price: $32 at C&D Beauty
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