The latest SheaMoisture deodorants are making their debut as a series of personal care products formulated with the skincare needs of consumers with melanin-rich skin in mind. The products come in the Aluminum Free Deodorant Sticks and the Whole Body Deodorant Sprays, which are both Black dermatologist-approved and also cruelty-free. The products come in the Coconut & Hibiscus and Vitamin C + Niacinamide options for the Aluminum Free Deodorant Sticks, while the Whole Body Deodorant Sprays come in Raw Shea Butter + Hyaluronic Acid and Coconut & Hibiscus options.

Head of SheaMoisture Deodorant Kevin Tolson spoke on the new products saying, “SheaMoisture has long focused on celebrating the versatility of Black women and we are committed to helping them express their fullest selves. With SheaMoisture Deodorant, we double down on that expression and versatility through products meant for all phases of her life—be it in the race or beyond—leaving her feeling confident and worry-free. ”