Not to interrupt your carefree summer days, but Target just dropped a bunch of fun brand collaborations that have us seriously counting down to the first day of school!
What’s Dropping at Target in July 2026?
Target’s July 2026 brand collaborations include tween apparel and school supplies from LoveShackFancy x Target, Owala x Cat & Jack water bottles and backpacks, Overtime x Target sports-inspired bags and bottles, and Hollister x Target dorm bedding and cozy college essentials.
Target July 2026 Collaborations At a Glance
| Release date | Brand collab | Best for | Price Range |
| July 5, 2026 | LoveShackFancy | Apparel, Tech, Beauty | Under $55 |
| July 5, 2026 | Owala x Cat & Jack | Kids’ Gear, Bottles | Varies |
| July 5, 2026 | Overtime | Sports Gear, Bags | From $24.99 |
| June 28, 2026 | Hollister | Dorm, Home, Apparel | Varies |
Maybe it was just me being a school supply nerd, but I always felt that back-to-school shopping was (almost) as fun as any other summertime activity. There’s just something so exciting about curating a fresh first-day look and amassing a pile of cool school supplies that’ll show off your personality to friends old and new.
Now, Target is making that even more fun for kids of all ages (and their parents!) with a selection of branded collabs. From stylish dorm decor dropped just in time for the back-to-college rush, to frilly, floral fashions to ease tweens’ first-day jitters, these collaborations are bringing premium and designer brands to a more affordable price point for Target shoppers.
So you don’t miss out, our team is tracking the official drop dates for Target’s massive July back-to-school and college collections. Make sure you are signed up for RetailMeNot to automatically stack cash back offers on your Target back-to-school hauls — because RetailMeNot shoppers earn 2% cash back on Target purchases this July!
What are Target’s July 2026 Back-to-School Collaborations?
What is included in the LoveShackFancy x Target collab?
On July 5, Target launched its highly anticipated girls’ clothing collab with the luxe, vintage-inspired fashion brand LoveShackFancy — so she can whip up dreamy looks for her first day back to school (and well beyond). The summer-to-fall transitional items for tweens and young teens include tees, blouses, jackets, sweatpants, skirts and dresses drenched in LoveShackFancy’s signature floral motifs, ruffles and bow accents. But the LoveShackFancy x Target collection includes more than just pretty apparel; there are also mini collabs within the collab, like Wet Brush and Goody hair essentials, Case-Mate tech accessories, Wild deodorant and cosmetics, and Yoobi notebooks, ruffled pencil cases and other school supplies to bring the flora-fied fun to every inch of her back-to-school prep.
Price: $3–$55 (but most items are under $25!)
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What is included in the Owala x Cat & Jack collab?
Target teamed up with fan-favorite Owala for a series of 16-ounce stainless steel water bottles made to match the adorable new line of fun and colorful back-to-school gear from Target’s in-house children’s brand Cat & Jack. The collection features kids’ backpacks and totes, bento snack boxes, reusable snack bags and insulated lunch bags in a handful of super-cute, kid-approved prints like dinos, strawberries, race cars and a pretty, Western-inspired paisley. The Owala bottles did sell out online almost immediately when they launched on July 5, but you may still be able to find them at your local Target. If not, these BPA-free plastic water bottles are just as cute and also match perfectly with the rest of the new back-to-school gear.
Price: $3–$28
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What is included in the Overtime x Target collab?
Sports media brand Overtime expanded its Target-exclusive collection with a nationwide launch of new, athletic-inspired gear on July 5. Aimed at Gen Z sports fans, the curated capsule includes backpacks and dual-compartment lunch bags for busy days at school, crossbody pouch bags for everyday errands, and drawstring bags for after-school sports. There are also 32-ounce stainless steel water bottles with fun designs and wide-mouth openings to easily fill with ice cubes for frosty refreshment on these hot summer days.
Price: $24.99–$69.99
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What is included in the Hollister x Target collab?
On June 28, Target launched a preppy-perfect collab with Hollister to make the transition to college a little comfier. The collection includes apparel — as you’d expect — like hoodies, sleep shorts, fleece sweatpants and even a cozy, wearable throw blanket. But it also marks Hollister’s first venture into home goods, with bedding and dorm decor in muted hues like blush pink and cocoa brown, and the classic, collegiate navy blue. Highlights include preppy patchwork, ditsy floral and striped bedding sets in dorm-ready twin XL sizes, and weighted throw pillows in cute designs, like a seagull or floral-print bear.
Price: $19.95–$64.95
Shop now at Target
How Can I Save at Target?
Whether you’re shopping a big sale or some freshly dropped, full-priced merch at Target, we can help you get the most value from every purchase with RetailMeNot cash back. Just be sure to activate the Target cash back offer via the RetailMeNot browser extension or RetailMeNot app before you check out to automatically earn cash back on your Target purchases.
Does Target have a student discount?
Students and teachers also save big with their free Target Circle membership, earning exclusive discounts and rewards throughout the year. Case in point: From July 5 through September 12, 2026, all verified college students and teachers get 20% off one purchase storewide. Once you verify that you’re a student or teacher, the coupon will be loaded into your Target Circle account, and you can stack that discount with RetailMeNot cash back to maximize your savings!
The post Your Ultimate Guide to Target’s Back-to-School Collabs: LoveShackFancy, Hollister & More appeared first on The Real Deal by RetailMeNot.
