Some claim AI can do everything better, but when it comes to flavor, algorithms lack the human ability to taste, tweak, and savor recipes, leading to the ultimate KFC vs AI showdown.

To prove that its 85-year-old, made-by-hand Original Recipe is a winning recipe that beats all other recipes for fried chicken on the internet, KFC Canada tapped into the power of AI to analyze top-rated fried chicken recipes online and generate a competitor that could be shared in a blind taste test.

To document the challenge, KFC worked with the Courage Inc. agency and created a short video documenting taste test participants’ reactions to the fried chicken recipes in real-time. Beyond, KFC is inviting fans to an upcoming live taste challenge at a Toronto KFC location.