Claude Guillemot, a co-founder of Assassin’s Creed maker Ubisoft alongside his four brothers, has died in a plane crash in France.

French media reported that Guillemot died on Friday evening when the Cessna 421 twin engine plane he was piloting crashed close to the aerodrome of the beach resort of La Baule in Western France where he has a vacation home. His instructor is reported to have died as well.

“Ubisoft learned with deep sadness of the death of Claude Guillemot, co-founder of the group and President of Guillemot Corporation, in an accident. Our thoughts are with his family and loved ones during this ordeal,” an Ubisoft representative said in a statement.

Claude Guillemot, who was 69, created video games specialist Ubisoft in their hometown of Carentoir in Brittany in 1986 alongside his four brothers Michel, Yves, Gérard and Christian.

He was also chairman their joint company Guillemot Corporation specialized in interactive entertainment hardware and accessories.

He and the unnamed plane instructor had reportedly set off from the city of Rennes for La Baule on Friday afternoon for the Fly In La Baule meeting gathering light airplane enthusiasts.