Regular DVDs are still big sellers in 2026


If there’s one thing that’s remained a constant in the physical media space throughout the first quarter of the 21st century, it’s the proliferation of the DVD optical media format. Despite first hitting the market in the late 90s, the venerable DVD has remained a staple of home entertainment through to today.

Even with physical media’s relative decline in recent years, DVD home video has stood unwavering, remaining relevant even in a world where the higher-tech (and higher definition) Blu-ray disc format exists.

This begs the question: considering how technically outdated DVD is by today’s standards, why is it that media can still be readily purchased on the format right alongside its Blu-ray successor? I’ve identified three overarching factors that undeniably play a role in shaping this curious reality.

They’re familiar

Very much a known quantity

Familiar hero image Credit: Pocket-lint / Canva

The fact of the matter is that DVD is a familiar technology, and it’s one that has already achieved critical mass. Switching physical media formats at a broad consumer level is a monumental task, and DVD is ‘good enough’ such that making the switch to another format is an industry-scale challenge. Yes, Blu-ray is technically superior in every way, but DVD gets the job done competently enough, all while remaining a known, comfortable quantity.

They’re affordable

A cost-effective solution

Affordable hero image Credit: Pocket-lint / Canva

On average, DVDs are more affordable than Blu-ray discs, albeit not to the same extent as when the latter format was fresh on the market. Nevertheless, adopting Blu-ray still requires purchasing an all-new player, which is an added cost that can be forgone by simply sticking to tried-and-true DVD discs.

However, now that physical media is experiencing a comeback, and now that most consumers have made the switch to 4K UHD smart television sets, it’s possible that Blu-ray will experience a second wind, especially considering that the format’s overall cost isn’t the sticking point it once was.

They’re pragmatic

Broad compatibility across the board

Pragmatic hero image Credit: Pocket-lint / Canva

With the rise of internet-based streaming services in the 2010s, it became harder to justify dropping cash on optical media, with the likes of DVDs and even Blu-ray discs being increasingly looked at as antiquated by comparison. This shift left DVD in a sort of legacy limbo state, with a ton of infrastructure already in place. As such, DVD remains the most pragmatic home entertainment solution out there, with broad compatibility across the board.

Even in 2026, if you want to watch a show or film on disc, there’s a higher probability that you have access to a DVD player than a Blu-ray player in your home. It is perhaps for this reason that so many physical releases come with both a DVD and a Blu-ray disc in the box, so as to maximize living room compatibility.



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