When Will Prime Day Deals Start?

While the main Prime Day event usually lasts about 48 hours, deals often start rolling out well before the official kickoff, including early Prime Day deals that we’ve found live, now.

Amazon typically releases early beauty, fashion, home, and wellness deals in the days — and sometimes even weeks — leading up to the event, giving shoppers a chance to score discounts ahead of the rush.

Popular categories like home, fashion, beauty, and tech tend to see early markdowns first. Once Prime Day officially begins, new deals can drop as often as every few minutes, so it’s worth checking back throughout the event.