Olaplex Launches Curl Shampoo & Conditioner for Hydration + Fighting Frizz


Curly girls, listen up!

Olaplex just dropped a brand new shampoo and conditioner made just for you, and they’re here to make your locks more hydrated than ever before.

Both products are made to provide intense hydration, cut down on frizz, reduce breakage and make detangling easier than ever. They provide multidimensional strength from every angle, leaving your curls resilient wash after wash.

Standout ingredients and technology include:

  • Patented 3D Bond Shaper Technology: Repair, rebuild and define your coils and curls thanks to this technology that builds disulfide bonds.
  • Hydra-Define Technology: Block out frizz-forming humidity and lock in smoothing hydration thanks to this positively charged hyaluronic acid complex.
  • Oil Mesh Network: Polymers help to bind manageability-enhancing and shine-boosting oils to the hair cuticle.
  • Natural Oil Blend: Moisture, softness and definition are thanks to nourishing avocado and sunflower oils.
  • Natural Silicone Alternative: This provides enhanced slip and protection, and is derived from squalane-rich olive oil.

Basically, it’s a hydration-forward approach that blocks out humidity (a.k.a. frizz), locks in moisture and is going to become a new favorite in your shower.

Shop both of the new products, below!



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