The NextGen Indigo store concept is Levi’s bold new approach to redefining the in-store shopping experience. Moving beyond traditional retail, Levi’s creates interactive spaces that blend personalization, technology, and local culture, ensuring every visit is more than a transaction.

At the heart of NextGen Indigo is customization and digital integration. Customers can explore modern fitting rooms, interactive LED displays, and Levi’s signature Tailor Shops, where they can personalize denim with embroidery, patches, and custom alterations. In locations like Bangkok, where self-expression is key, these features allow shoppers to create one-of-a-kind pieces, turning their jeans into wearable art.

Levi’s also tailors its stores to local communities. The Kyoto flagship incorporates traditional Kojima Shoten lanterns and Kara-kami paper, blending heritage with contemporary design. With thoughtful product curation, from Japan’s artisan denim to Southeast Asia’s heat-adaptive Performance Cool line, Levi’s proves that localized experiences drive deeper brand connections.

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