Snoop Dogg made a splash at the CHAMPS 420 industry expo by launching his new Dogg Woods Signature Blunt Wraps and hosting an electrifying blunt-rolling competition. Known for his iconic love of blunts, Snoop has transitioned from his previous favorite wraps to introduce a premium product crafted from broadleaf tobacco and designed for a slow, smooth burn that enhances the flavor of cannabis or tobacco.

While the Dogg Woods Signature Blunt Wraps are accessible for both seasoned enthusiasts and beginners, Snoop Dogg also showcased a range of smoking accessories — including rolling papers, glass pipes, and hemp products — at the expo. All products are available on the rapper’s lifestyle website, SWED.com. The site also debuted SWED Sessions, a podcast hosted by cannabis advocate Tammy Pettigrew, featuring interviews with Snoop and other industry celebrities.

Image Credit: Snoop Dogg