Fri Period, the eco-conscious menstrual care brand founded by sustainability advocate Nina Smith and co-founder Amy Donofrio, is set to launch in Australia in March 2025. The company specializes in reusable alternatives to traditional period products, aiming to reduce environmental impact while offering comfortable and reliable options for consumers. The expansion into Australia aligns with increased consumer demand for products that prioritize environmental conservation, and follows its recent debut in the US.

“Our recognition at the Sexual Wellness Awards reinforces what we’ve known all along-that sustainable period care and menstrual wellness education go hand in hand,” Smith adds. “As we enter the Australian market, we’re excited to continue our mission of making sustainable period care accessible while fostering open conversations about menstruation.”

Image Credit: Fri Period