Back at CES 2026 in January, Amazon revealed its new Ember Artline, an art-focused TV series designed to look like a painting in a room, featuring a matte screen built to display artwork and photos with reduced glare. In essence, it’s Amazon’s answer to Samsung’s popular The Frame TV. While the company shared plenty of details about its new Ember Artline at CES, it didn’t reveal exactly when the TV would launch. Now, that’s finally changed.
Amazon has announced that its new Ember Artline TVs are available for pre-order now, and will start shipping on April 22 in the US and Canada, followed by a UK release on May 7, with Germany getting them later in May.
The Ember Artline is available in two sizes, 55-inch and 65-inch. Pricing is set at $900 for the 55-inch model and $1,100 for the 65-inch version. The TV features a matte 4K QLED panel that can double as artwork when you’re not streaming, and it includes over 2,000 free pieces of art you can display on it for free.
“The Amazon Ember Artline’s screen makes artwork vibrant and textured — more like a framed painting on your wall than a TV screen. Colors stay true to life whether you’re admiring a Monet or streaming the latest blockbuster,” Amazon said in a blog post.
- Display Size
-
55 and 65 inches
- Display Type
-
QLED
- Display Resolution
-
4K
- Connectivity
-
Wi-Fi 6 + Ethernet
Amazon’s Ember Artline TV looks just like a work of art, allowing you to make a curated ‘art gallery’ of the works you want to see while you’re not using the television itself.
The Ember Artline is designed to match your space
Amazon is offering two unique ways to personalize the TV easily
A big part of Amazon’s pitch for its Ember Artline TV is that it’s meant to resemble a piece of art in a room, not a traditional TV, and to that end, the company has taken an interesting approach to customization so that you can match not only its look to your space, but also what’s on the screen.
For starters, when you buy an Ember Artline TV, Amazon offers 10 frame colors to choose from, each of which attaches magnetically to the TV. The colors include: Pale Gold, Ash, Black Oak, Fig, Graphite, Matte White, Midnight, Silver, Teak, and Walnut. If you want to buy additional frames for the Ember Artline, they cost $75 each for the 55-inch model and $85 for the 65-inch model.
Amazon is also offering more than 2,000 pieces of art you can display for free, which is certainly a lot to choose from. To help narrow it down, the Ember Artline includes an AI feature called “Match the Room.” It works by scanning a QR code on the TV, uploading photos of your space, and using AI to analyze the room and recommend artwork that matches the vibe.
“Customers can upload photos of their space, and the AI tool will suggest artwork from our collection based on the room’s colors, overall style, and any recurring themes in their existing artwork, including nature or travel photography.” Amazon said in a blog post. “Our collection spans artistic movements and includes Impressionist classics by Monet, Degas, and Renoir, alongside contemporary works of street art, murals, mixed media, and photography.”
Additionally, if you’d rather display personal photos on the Ember Artline than artwork, you can do that too, by using the Amazon Photos app. The TV will also support Alexa+ and features Amazon’s redesigned Fire TV user interface, which it launched back in February. The Ember Artline also runs Fire OS, which is Android-based, rather than Vega OS, a new Linux-based operating system that Amazon launched last year on the Fire TV Stick 4K Select.
All in all, the Ember Artline is shaping up to be a compelling alternative to Samsung’s The Frame TV, and I’m definitely looking forward to seeing it in action. The Ember Artline launches on April 22 in the US and Canada, starting at $900 for the 55-inch model and $1,100 for the 65-inch version. The TV will launch in the UK and Germany in May.
Amazon also recently announced that a new Fire TV Stick HD will launch on April 29, which you can read about on Pocket-lint here.
