Of all the various gimmicky and unique smart TVs companies have put forth over the years, Samsung’s The Frame is by far the most popular and enduring. From TVs that fit into a briefcase to others designed like a giant smartphone, the one so-called

lifestyle TV
that stands up all the others is the stylish, thin art TV designed to sit flush on your wall.

While

Samsung
has updated The Frame over time, this year marks the first time it has introduced a new model with a name change: The

Frame Pro
. But what is really the difference between the new and old editions? And when, if ever, should you make the upgrade to the upgraded iteration? Here’s how The Frame Pro improves upon The Frame.

Brand

Samsung

Operating System

Tizen

Display Type

Neo QLED

Display Resolution

4K

Refresh rate

144Hz

HDR

HDR10+

Samsung’s The Frame Pro is an upgrade on the original The Frame, with the addition of Mini LEDs to improve contrast, dimming, and blacks, while still looking like a piece of art.

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5

Wireless connection means less clutter

Hide your cords and cables

One of the aspects of artistic TV you need to take into account is what you’ll do with all the various cords hanging from the unit when you mount it on the wall. Samsung is among those companies seeking to make everything about putting your TV on the wall look better, including removing clutter. That’s evident by the Wireless One Connect Box, which basically frees you from all the dangling cables and mess that cords create when you connect to your TV.

As the name suggests, your TV connects to your various devices, such as a soundbar or gaming console, wirelessly with the Connect Box. There are still some precautions you need to take, however. While you can place the box up to10 meters from the TV, it still should be in the same room with a direct line of sight. The connection isn’t going to be as perfect as a wired one either, so gamers in particular should be mindful. Lastly, your TV still needs a power outlet; you can’t do that wirelessly, so you’ll still have to come up with a creative solution for hiding that specific cord.

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4

Samsung upgrades its image quality

Neo-QLED screen provides vibrant colors

One of the more noteworthy advancements of the latest model is that the display has improved quite a bit. It features the latest Neo QLED panels by Samsung, and while ‘Neo QLED’ is more a marketing phrase than a technical term, it does mean users will get to enjoy a screen that boasts lush and vivid colors with exceptional brightness.

Samsung also touts better contrast and deeper blacks, which is always a priority for LED TVs with backlights. While OLED models feature individually lit pixels that allow for true black and perfect contrast, LED models need some help in order to avoid shadows and blurring. The Neo QLED screen offers better local dimming, and likely some of the best contrast you can find on a TV that isn’t an OLED.

This means that the TV will better serve those who aren’t just interested in the art aspect of the model, but who also enjoy prestige and blockbuster fare that is shot with a specific style in mind. The new screen makes The Frame Pro more versatile and better able to suit the needs of a diverse entertainment consumer population.

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3

The Frame Pro brings new AI features

Personalize your video and audio

Samsung’s latest TV incorporates as much artificial intelligence as it can, looking to make the user experience both convenient and personal. The TV continues to improve upon motion clarity, picture quality, and dialogue enhancement, features present in other Samsung models. With Vision AI, users can customize the image on the screen to their personal preferences, toggling brightness, contrast, and color to suit the environment. Users will also be able to tailor sound to their needs.

One of the new features is Click to Search, a concept that various streaming services have had in place for a while. It essentially allows viewers to find out more information about what they are watching, such as the actors in the scene and where else you might recognize. This feature is only available on Live TV and Samsung Plus, so you can’t access it on other services.

Another feature is Live Translate, which will translate the language spoken on screen to subtitles in your language. It’s a neat feature that will need to be experienced to be believed; how good the translations will be is a major question. For viewers who are increasingly watching shows and films in languages other than their own, accurate and engaging translations are key to enjoyment. Most streaming services also offer subtitles in several languages, which may make this feature unnecessary, though there are surely many out there who may want to translate English-speaking content into another language.

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2

A higher refresh rate helps a select few

The new standard isn’t necessary for most users

Another difference, although a more subtle one, is that the Frame Pro features a higher refresh rate than its counterpart. While The Frame offers users a 120Hz refresh rate, the newest model bumps that up to 144Hz. For most users, the difference won’t really be all that noticeable. A refresh rate of 120Hz is a quality marker that suits new TV shows and blockbusters, offering seamless viewing, even for action-packed fare and live sports. It will be hard to spot any noticeable change when you jump to 144Hz when it comes to streaming.

Where some people may find a difference is when it comes to online gaming. 144Hz is a popular and desired standard for PC gaming, where the slightly higher rate maintains a competitive edge for virtual realms. It keeps lag low and clarity high, which is important for competitive players. However, the 144Hz refresh rate is still superfluous for console gamers, as the latest top models max out at 120Hz. The higher rate is a nice addition, but it won’t be valuable to most people.

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1

Pricing and size options differ

The Frame Pro presents a serious investment

It shouldn’t come as a big surprise, but the newest version of The Frame comes with a lofty price tag and an investment much more considerable than the previous model. A 65-inch model is selling direct from Samsung for around $2,000 right now, while a larger 75-inch option is a big jump to $3,000. If you want the largest size available, the 85-inch version will cost you $4,000 at the moment.

For now, you can still buy one of the more recent editions of The Frame, available at a lower cost, that still boasts impressive features. As The Frame Pro rolls out, The Frame will likely drop in price. You can buy a 65-inch 2025 model direct from Samsung for $1,700, while Amazon offers a 2024 model for only $1,300.

It’s also worth noting that The Frame Pro is designed for people with a fair amount of space in their home, and for those likely seeking a central entertainment hub. It is only offered in three sizes: 65-inches, 75-inches, and 85-inches. Investing in the smallest option will require not only a sizable amount of money, but also some proper planning and execution to get it to your home and up on the wall.

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