Pizza Pizza is rolling out a multi-sensory marketing campaign to celebrate 4/20—one that resonates with a new generation of Canadian consumers. Back by popular demand, the brand is reintroducing its fan-favorite Pizza Pre-Rolls—joint-shaped, pizza-flavored snacks designed to tap into cannabis-inspired cravings.

This year, the activation goes a step further with the launch of Pizza Pizza Dope Jams, an original album developed in partnership with Toronto-based jam band Zuffalo. The 40-minute, psychedelic-inspired soundtrack blends improvisational grooves with a nod to classic stoner rock, offering an immersive audio experience that aligns perfectly with the spirit of 4/20. The album drops on Spotify on April 14, with limited-edition vinyl copies available through a social media contest—a savvy move to drive digital engagement and brand interaction.

From April 14 to 20, Pizza Pre-Rolls will be available nationwide in Pepperoni, Veggie, and Pineapple Express, priced at just $3.99.

Image Credit: Pizza Pizza