The initiative includes a fundraising campaign where NIVEA will match dollar-for-dollar every purchase of its limited-edition Pride-themed Crème tins and Essential Lip Balms. The brand has capped its donations at CAD $40,000. The proceeds will help send 150 young people to the leadership camp. Since the partnership with pflag Canada began, NIVEA’s contributions have enabled over 300 attendees to participate in Camp Rainbow Phoenix, which focuses on fostering resilience, leadership, and inclusivity among 2SLGBTQIA+ youth. The special-edition products, featuring designs celebrating pride and self-acceptance, are available at major retailers and Amazon.
Those who prioritize corporate social responsibility may appreciate NIVEA’s sustained commitment to LGBTQ+ advocacy, particularly its tangible support for youth programs that promote mental health and community building.
Image Credit: NIVEA Canada
