To show off the capabilities of the Galaxy S25 series and celebrate skateboarding culture, Samsung set up the world’s first 25-hour skatepark. This purpose-built recreational environment shared 25 hours of musical performances, entertainment and content creation experiences that invited people to Drop in with Samsung.

Offering something for all, the area included a free skate zone for all skill levels, an ultra-wide bowl for skaters to show off their skills and have them captured with an ultra-wide camera angle and Nightography Video. And at the Now Bar, visitors got to discover Samsung’s latest Galaxy AI innovations.

Samsung also created plenty of opportunities for learning with everything from social media workshops, skate photography sessions and one-on-one lessons with pro skaters.