Taking place on Wednesday, September 24th, the safari invites Masterclass participants to explore two groundbreaking spaces that reflect the future of entertainment, hospitality, and sensory design.
The first stop, SpiritHouse, offers a deep dive into the rise of mindful mixology. Attendees will take part in a craft cocktail workshop focused on Gen Z’s evolving relationship with alcohol, complete with bold spirits, house infusions, and curated snacks in one of Toronto’s most atmospheric lounges.
The journey continues at ILLUMINARIUM, a futuristic venue that blends immersive storytelling, projection mapping, spatial audio, and even floor vibrations. Guests will step into a 360° space-themed experience and get behind-the-scenes insight into how this new wave of entertainment is reshaping Gen Z’s expectations for shareable, immersive environments.
This safari offers a strategic, curated exploration built to complement the themes of Future Festival’s programming. It delivers actionable inspiration and tangible trend context to support innovation leaders in real-world applications.
Trend Hunter’s top experts guide both safari stops and offer intimate access to the local ecosystems, redefining experience, brand storytelling, and cultural engagement.
Timing:
SpiritHouse: 3:30 – 4:30 PM
ILLUMINARIUM: 5:00 – 6:00 PM
Attendance is limited to Masterclass participants — so if you’re already enrolled, consider this your official invitation to go beyond the keynote and into the future.
