Waterless haircare innovations are gaining momentum as consumers seek sustainable, space-saving, and travel-friendly beauty solutions. Shampoos, conditioners and treatments are emerging in formats like powder-to-creams, balm-to-foams, and concentrated bars that activate with a splash of water for a customizable and efficient haircare experience. Shoppers are drawn to the minimal packaging, extended shelf life, and the ability to use exactly what they need, making waterless haircare a smart choice for both the planet and their personal routines.

For brands, the shift to waterless formats also brings significant advantages. By eliminating water from the equation, products become lighter and smaller, reducing shipping weight and packaging waste, ultimately cutting transportation costs and environmental impact. Gemz is one new new waterless haircare brand targeting Gen Z with hexagon-shaped gems that are truly rare for being free from fillers and additives.