5-hour ENERGY®’s Confetti Craze is presented as a limited-edition birthday cake-flavored energy shot. The launch of this product is strategically timed to coincide with August, which is statistically the month with the highest concentration of birthdays.

Confetti Craze combines the brand’s characteristic energy-boosting formula — which contains 230 mg of caffeine, B vitamins, and zero sugar — with a novel flavor profile designed to mimic the taste of vanilla-frosted confetti cake. Marketed as both a functional energy product and a celebratory treat, the shot aims to appeal to consumers looking to add a festive element to their daily routine while maintaining the convenience and efficacy of the standard 5-hour ENERGY® formula.

5-hour ENERGY® is supporting the launch of Confetti Craze with experiential marketing initiatives, including pop-up birthday celebrations and collaborations with professional bakers to create actual confetti cakes inspired by the product.

Image Credit: 5-hour ENERGY®